ASEA in the Media

ASEA Las Vegas Convention HighLights 2011

Verdis Norton at ASEA's Las Vegas Convention 2011

Rich Roll talks for PETA

Also visit his blog where he talks about why he endorses ASEA.
Click here for Rich's Blog

Kangen water

My daughter recently purchased a Kangen water machine and she gave us a demonstration of what it does for you. I drink 32 oz plus a day now (1-2 ASEA bottles), usually 3 cups of tea in the morning and as plain water the rest of the day.
I'll get her to write the rest of this....

Kangen Water has three main properties:
1) Micro-cluster:
Tap and bottled waters' larger 12+ molecule clusters are not easily absorbed by your body. Kangen Water's smaller clusters of 5-6 water molecules easily penetrate the cells, allowing maximum hydration at a cellular level.

2) Alkaline:
This is the state we are born in. The opposite state, which is acidic, is how we pass away.

3) Anti-oxidant:
Reverses the oxidation of the body, rejuvenating the cells. This property of Kangen Water has made Enagic's ionizers certified as medical equipment by the Japanese Health Ministry.

Apart from the health benefits of drinking Kangen Water, there are other health benefits you may enjoy by applying Kangen Water in different ways. For example, the strong alkaline water that the machine produces can emulsify oil. We all know that oil and water do not mix, but with Kangen Water's strong alkaline 11.5 pH water, oil and water MIX! Apply this water to your produce and off comes all the nasty pesticides, herbicides and chemicals that are used to treat our food nowadays. Those compounds are oil based, which is why when treated with 11.5 pH, strong alkaline water, they are washed right off. When you compare those results to simply washing your produce with regular tap water the difference is night and day... or clean and NOT clean! And its evident in the taste as well. Once you are able to truly taste your produce unobstructed by chemical interferences you will insist on cleaning your fruits and vegetables this way forever on. This is but one of the many applications of Kangen Water.

Picture of cleaned cherry tomatoes from the Farmers' Market, the yellow stuff in the bowl is 11.5pH water after those cherry tomatoes swam around in it for about 5-8 minutes... pretty nasty, right?!

To learn more about Kangen Water, please visit the company website at http://www.enagic.com/. This company recently celebrated their 37th birthday. Yes, Kangen water has been around for a very long time now. One out of every four homes in Japan has an Enagic ionizer, they are as common place as microwaves. But you should be warned that their are many impostors on the market these days. Other companies claim to have the same quality as Enagic (at half the cost) but under close examination their machines fall very short in their ability to produce high quality ionized water and possess those three properties previously mentioned. Enagic is number one in the water ionizer business.

So as I was saying:
While we were in the mainland (in the snow) I caught the flu...nasty! It set back my workout as it moved into my lungs,got it all out and back on track. Gained back a few pounds but expect it to be gone in the next few weeks of riding, ASEA has increased my endurance so instead of quitting after being ill I can resume where I left off. Good stuff.
Thanks for reading, Mark

ASEA Athlete Sets Ironman 70.3 Record!

 

Congratulations to Ironman athlete and avid ASEA user James Lawrence!

At the beginning of 2010, James had a goal: to break the world record of number of Half Ironman Triathalons (called "Ironman 70.3" in the ahtletic world) in one year. When he contacted the Guiness World Record folks, they informed him that the old record was 16, but that to be extra sure, they would only accept a new record of 20 or higher.

To understand what that means, consider this: an Ironman 70.3 consists of a 1.2-mile swim, followed by a 56-mile bike ride, followed by a 13.1-mile run. To complete 20 of these in a year would mean that James would have to finish one every two and a half weeks!

So did James break the old record and hit the magic number of 20? No! He actually completed 22 Ironman 70.3 races! And he did it in just 30 weeks, meaning he averaged one race every nine and a half days!

And what role did ASEA play in helping James shatter the old record? "ASEA was definitely instrumental in my recovery," he says, "giving me every advantage I needed to break this record. I was scared to go off it while attempting this quest!"

James capped his amazing new record by competing in the Ironman 70.3 World Championships in Clearwater, Florida in November. Way to go, James! 
This message was sent from ASEA Corporate. It was sent from: Asea, 6440 South Millrock Drive, Suite 100, Salt Lake City, UT 84121.

Verification Procedure for Reactive Molecules in ASEA™

I've gotten a few request for this.
Follow the link to view the pdf (adobe reader is required).
https://extranet.securefreedom.com/Asea/Personal/Resources/ReactiveMoleculeVerification%20-%20Update%20Jun%202010.pdf
Here's an excerpt from the paper:
The reactive molecules in ASEA™ are produced by a complex proprietary electrochemical process that reduces and oxidizes the base saline solution, resulting in an equilibrium of several known reactive molecules. These reactive molecules are stable in ASEA™ and measurable using standard analytic methods. Such reactive molecules are the same as those that are naturally produced inside of living cells and have been successfully measured over the last 30 years by the use of certain fluorescent dyes that act as indicators. Verification of the reactive molecules in ASEA™ is done regularly by utilizing three of these same standard fluorescent indicators, namely R-Phycoerythrin (RPE), Aminophenyl fluorescein (APF) and Hydroxyphenyl fluorescein (HPF). These fluorescent molecules physically change shape (and brightness) when they come into contact with specific reactive molecules. These conformal changes enhance or reduce the fluorescence of the indicators at certain given frequencies of light. This change in fluorescence is then measured using a fluorospectrometer that measures the intensity of the spectrum of light emitted from the indicators.
Fig 1: Description of the three indicators used to measure the concentration of reactive molecules in ASEA™. The table on the bottom lists some of the fundamental properties for R-PE.
Description of Indicators:
The two new novel probes, Aminophenyl fluorescein (APF) and Hydroxyphenyl fluorescein (HPF) developed by Tetsuo Nagano et. al. (1), are selective for the detection of highly reactive oxygen species (hROS). Both probes have little reactivity towards other forms of ROS.
Assay Principle: Conformal changes in APF and HPF molecules change fluorescent properties.
Phycobiliprotein Fluorescent Dye Spectral Properties.
Fluor
Molecular Weight
Excitation Max (nm)
Emission Max (nm)
R-Phycoerythrin

Report for ASEA on Experimental Results

Report for ASEA on Experimental Results – In Vitro

Antioxidant Enhancement and Oxidative Stress Reduction.
Performed by Pacific Northwest National Laboratory (PNNL)*

2009

*PNNL is not in any way endorsing ASEA, it merely acted as an independent laboratory in performing and producing these test results.
Purpose:
This document reports to ASEA the results of the in vitro tests run from February to March, 2009. Live cells in culture dishes were exposed to ASEA and the bioactivity regarding antioxidant activity of Glutathione Peroxidase (GPx) and Superoxide Dismutase (SOD) as well as the increase in the native production of these antioxidants inside cells was measured. In addition, tests were run to determine if oxidative stress was reduced in the cells and that cell viability was enhanced by exposure to ASEA. Experimental Methods for Antioxidant Activity:
Cells were cultured in several dishes with a bovine serum growth medium. As a primary measure,mouse epithelial‐like cells were cultured (these cells react similarly to human cells) and later human endothelial cells were used to obtain relevant quantitative results.
In the antioxidant enhancement tests, some of the cell cultures were exposed to ASEA and others cultures to the same amount of an inert phosphate buffered saline solution (PBS). The antioxidant activity of the cells in each was measured by a purchased kit, Array Design Stressgen kit (#900‐158 for GPx activity and #900‐157 for SOD activity). The chemical reagents inside these kits measure the ability of the antioxidants in the cell extracts to reduce oxidant activity that occurs naturally when certain oxidizing biological chemicals are added. Due to the fact that some of the reactive molecules in ASEA might react and interfere with some of
the chemical agents in these kits, several preliminary experiments were done to examine the accuracy of the results based against known standards of antioxidant activity and adjustments were made.
Results of Antioxidant Activity Tests:
The first results obtained showed large, well‐defined effects. The cell extracts exposed to ASEA exhibited eight (8) times the antioxidant efficiency for GPx that those exposed to the inert PBS. The SOD antioxidant efficiency was slightly less, with about 5 times enhancements in efficiency. Of note, this efficiency was evident especially at low level concentrations of ASEA, tested down to 2.5% of full strength. Increasing the concentration of ASEA at high concentrations did not notably increase the antioxidant efficiency; thus there appears to be a very low saturation threshold at low concentrations of GPx. More experimentation would need to be done at very low concentrations of ASEA in order to understand the concentration dependence fully.
It is safe to say that at least a 500% improvement in the overall antioxidant efficiency was seen during these preliminary in vitro tests due to ASEA exposure.
Report for ASEA on Experimental Results – In Vitro Antioxidant Enhancement and Oxidative Stress Reduction.
Performed by Pacific Northwest National Laboratory (PNNL)*
2009
*PNNL is not in any way endorsing ASEA, it merely acted as an independent laboratory in performing and producing these test results.
Experimental Methods for Antioxidant Up‐regulation:
In these experiments, some cultured human endothelial cells were exposed to ASEA and others only to an inert phosphate buffer solution (PBS). Standard Western Blot analysis on all cells was done to determine if exposure to ASEA activated the nucleus to call for increased production of antioxidants,such as GPx. The concentrations of transcription factors (messengers) in the nucleus that call for upregulation of antioxidants were also measured in human endothelial cells and compared to cells that had not been exposed to ASEA.
The movement of the transcription factors into the nucleus can be seen with certain dyes under a microscope and thus offers a way to see the call for up‐regulation of antioxidants without some of the obstacles presented by the use of endothelial cells.
Since the production of antioxidants can also be up‐regulated by exposure of the cells to certain low levels of inflammatory toxins, tests were done to make sure that ASEA was not provoking the cells to undergo this low‐level inflammatory or toxic response.
Results for Antioxidant Up‐Regulation:
The results for these tests were extraordinary in several regards. First, there was a real up‐regulation of anti‐oxidant production in cells exposed to ASEA. This effect was temporary, lasting only about 120 minutes but was clearly visible. The most interesting result, however, is that exposure to ASEA at any concentration did not invoke the normal inflammatory transcription factor (NF‐kappaB) and yet did
invoke the antioxidant transcription factor (NRF2). Stimulating the production of antioxidants without stimulation of low‐level inflammation is very rare and has stirred some interest in the scientific community.
The tests that measured the movement of transcription factors were controlled tests, they had “positive controls” that showed the test was working. For example, a small amount of a toxin that is known to cause the inflammatory response (movement of the NF‐kappaB transcription factor) was tested side by side with the ASEA, a positive response was very clearly seen with the toxin and no response was seen with ASEA. With the antioxidant up‐regulation transcription factor NRF2, positive movement of this transcription factor was seen in both ASEA and in the positive control. Hundreds of cells were observed in order to obtain these results.
These results were also verified by the Western Blot analysis showing clear responses in the increase of antioxidants upon exposure to ASEA relative to the saline control.